ideas

Mental models, patterns, and frameworks on thinking clearly, building well, and living with intention. Adapted from noahzender.com/ideas, but rewritten simpler.

use arrows to browse
swipe to browse
  • all ideas
  • Mental Models & Decisions
  • Knowledge & Learning
  • Creativity, Craft & Writing
  • Product & Startups
  • Brand, Marketing & Media
  • Innovation, Technology & AI
  • Investing, Markets & Economics
  • Psychology, Identity & Growth
  • Work, Leadership & Relationships
  • Philosophy & Worldviews

all ideas

Mental Models & Decisions

  • Constructive Conflict

  • Endowment Effect

  • Idea Autopsy

  • Information Arbitrage

  • Information Bottlenecks

  • Martyrs of Progress

  • Mental Asterisks

  • Regret Discounting

  • The 10% Strategy

Knowledge & Learning

  • Channel Capacity

  • Coevolution

  • Commitment Devices

  • Define Impossible

  • Emergence

  • Evolution Doesn't Care About Progress

  • First Principles

Creativity, Craft & Writing

  • Back-of-Cabinet Principle

  • Beyond the Silt

  • Bottom Line Up Front (BLUF)

  • Bundled Thinking

  • Classical vs. Romantic Mind

  • Great Artists Steal

Product & Startups

  • A+ Problems

  • Addictive Antibodies

  • Adoption Curve

  • Adversity Anchors

  • Chess Not Checkers

  • Cults over Consultants

  • Sell Yourself

Brand, Marketing & Media

  • The McKinsey Problem

Innovation, Technology & AI

  • AI-Driven Media Revolution

  • Last Principles

  • Value Network

  • Why People Use Technology

Investing, Markets & Economics

  • Clear Thinking

  • Mr. Market

  • Patterns Over People

  • Rich vs. Wealthy

Psychology, Identity & Growth

  • Kill the Buddha

  • Willpower

Work, Leadership & Relationships

  • Confirmation Bias

  • Cultural Authority

Philosophy & Worldviews

  • Anti-Library

  • Keep It Simple, Stupid

  • Reality Assembly

about curator